Accor

Future outlook for Brisbane shows ADR & Revpar to flatten for the remainder of 2023 and 2024 as we see the shift from domestic leisure back to traditional CBD markets of Corporate, Conference and International markets. The Long-term view is extremely positive with numerous world stage events in the lead up to the Olympic Games in 2032. DISCLAIMER: The Data provided above relates to the historical performance of the property and is not indicative of how the property will perform in the future. The COVID-19 pandemic, government actions (including those, which restrict the travel and movement of people) and resulting effects will likely have a substantial effect on the performance of the property when viewed against historical performance. Accor (including its directors, employees and associated entities) has used its best endeavours to ensure the information contained in this correspondence is true and accurate. However, Accor accepts no responsibility and disclaims all liability in respect to any direct or indirect loss or damage suffered by any person arising from the reliance or use of the information contained in this correspondence. The information provided in this correspondence is general information only and interested parties should not rely on these particulars to make financial or other decisions particularly in the current economic climate. REGIONAL SALES & MARKETING UPDATE A range of marketing initiatives were executed over the last three months to drive incremental revenue and room nights into the Gold Coast. These marketing activations were strategically planned and placed through audience and market insights and launched in addition to our 'always on' marketing activity. This quarter commenced with the Take your Summertime with Accor campaign continuing from 6 November 2019 through to 29 February 2020. The campaign was supported by a tactical Stay & Save message to drive conversion, and a combined media plan was implemented to deliver a unified message and create efficiencies in media buying and audience targeting. The media plan for summer focused on the most efficient channels to ensure that the booking targets are achieved over this period. Digital display and social media placements continued to be a priority as it has proven effective in previous executions. Online video was also utilised to drive greater conversions. Leveraging the success of prior years, the Boxing Day Sale was launched in December. This sale was the first integrated campaign to showcase Peppers, Mantra, Art Series and BreakFree brands in creative using Accor branding and directing to a dedicated campaign landing page on ALL.accor.com. This tactical campaign ran from 26 – 31 December 2019 with national campaign creative, supported by regional specific imagery (for cities and coastal). This campaign delivered a very strong year on year uplift in revenue via our leisure segments. In January 2020, a 30 second TV commercial was launched utilising the "What's New" masthead and Novotel Brand Ambassador, Pro-Surfer, Olympian Sally Fitzgibbons to promote our Accor apartments in Australia & New Zealand. The message focused on showcasing the spacious nature of our apartments, the consumer benefits available and utilising the "Stay Longer & Save" offer. The TVC launched on 19 January during a Channel Nine network buy, in the lead up and during the Australian Open. The commercial highlighted Peppers, Mantra and BreakFree in conjunction with other Accor brands. In February the Accor Private Sale was launched with a goal to drive traffic to ALL.accor.com, increase brand awareness, generate incremental revenue during low demand periods (March to June), and assist in loyalty recruitment. This 5-day sale highlighted regions encouraging our audience to "Dive in Quick and Save up to 30% Off*." The campaign was supported via EDMs to our brand and loyalty databases, social media posts, digital display media, and TV (Sunrise). Continuing from November, the exclusive "Come & Play" campaign collaboration between Destination Gold Coast and Mantra Hotels was revised after the success of the first campaign incarnation in Q2 2019. This campaign retained its focus on families and Mantra Hotels were the featured accommodation offer across paid media advertisements (including free to air TV). This campaign was in market until 19 December 2019, with a focus on increasing demand for Gold Coast accommodation over the summer holidays and increasing revenue year on year.

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