A 7-Day Gold Coast Sale was launched 7 to 13 December 2019, this sale was supported with a dedicated EDM to
past guests of our Gold Coast properties, organic social media posts, and promoted social media posts targeting
individuals who have searched for any accommodation on the Gold Coast in the past 7 days. This campaign
resulted in an uplift in reservations over the summer holiday period.
Over and above these marketing campaign activities, the marketing team continued to optimise the 'always on'
digital strategy. This strategy encompassed meta search through TripAdvisor and Trivago, and paid search.
These tactics are region and property specific, and have been implemented to further support incremental
revenue production, and property awareness.
I look forward to updating you on the success and activity of our next quarter.
Amy Cherry
Marketing Manager, Apartments & Realty
Accor Realty is the real estate and property investment division of Accor, the number one accommodation provider
in Australia, with more than 340 hotels, resorts and apartments. We provides a premium real estate service,
exclusively serving owners, and assisting buyers and renters find their ideal property.
If you are thinking of buying or selling,
Accor Realty have a network of sales professionals ready to assist you
